{
The
Louisville
Vol. 54, No. 2
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Louisville, Ky., August 30, 1982,
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An independent
~tudent weekly
10 Pages
Dr. Murray resigns from Communications
By ROBIN HEUKE
Cardinal Contributor
Dr. Michael Murray, director of
the University of Louisville's com­munication
program, resigned ef­fective
Aug. 15.
Murray has become director of
the mass communications pro­gram
at the University of Missouri
at St. Louis.
"With the transfer of the pro­gram
to College of Arts & Sciences
and the possibility of communica­tions
becoming a separate depart­ment,
leaving was an extremely
hard decision to make," he said.
"I think communications and jour­nalism
at U of L is on the verge of
considerable growth."
Communications was under
University College until the steer­ing
committee report recom-mended
that it be moved to
A & S. U.C. will be phased out
after all of its programs are moved
to other parts of the University.
Commenting on Murray's resig­nation,
Dr. Donald C. Swain,
president of U ofL, said: "I regret
Dr. Murray's decision to leave,
however, that decision and propo­sal
to transfer the communications
program to the College of Arts &
Sciences open very interesting
possibilities for rethinking the pro­gram.
I hope we can take advan,­lage
of this opportunity."
Murray has seen many accom­plishmeqts
while at U of L, with
the biggest being the preparation
of the degree proposal in com­munication
and getting the Uni­versity
to approve it in 1976.
"At the time, internal approval
was all that was required for a
new degree and this happened my
Swain reflects on
year, pushes
for excellence
By MICHAEL QUINLAN
Cardinal Staff Writer
University of Louisville Presi­dent
Donald Swain describes him­self
as, "a generalist by na~ure. "
The ability to move easijy from
one problem . to another has
served Swain well during a first
year that may have left. other ad­ministrators
cringing.
First ar\d foremost of Swain's
worries was the reorganization
and retrenchment forced upon
the University by major budget
cuts.
It wasn'tjust a matter of cutting
away the fat, Swain said, because
there was no overabundance to
excise. Swain appointed a steer­ing
committee to evaluate every
phase of the University's opera­tions.
Their recommendations to the
Board of Trustees have been
-blunt. Some members ofthe facul­ty
will be terminated, some
schools will be phased out. and
many others will be consolidated.
Swain's bold actions have left
those faculty members whose j~bs
are endangered angry at him. But
the general opinion on campus is
that some action had to be taken,
and Swain's proposals make
sense.
The controversy and discussion
prompted by Swain's revision
plans have supplied more than ·
enough headaches for one man to
suft'erduringayear. Which makes
Swain's other accomplishments
all the more remarkable. The man
is not only a generalist, he is a
workaholic.
Among other things, he con­vinced
the Board of Trustees to
approve plans for a preparato?'
school which will serve as U ofL s
own junior college. He has de­fined
the .. urban mission" of U of
L and set up the School of Com­munity
Affairs. and .Urban Ser­vices
to serve it. He has taken U of
L's needs before the state legisla­ture.
His proposed fund raising
drive, with the motto "Quest for
Excellence," will be the boldest
ever undertaken by the Univer­sity,
and is designed to improve li­brary
funds.
Continued on page Z, col. 1
first six months at U of L. As I un­derstand
it, there had been somle
disagreement over where the
communication program should
be housed over the years. But tti1e
leadership of University Colle11re
took the initiative, and I was hired
from Virginia Tech to develop the
program," he said.
Murray said at that time a few
journalism courses were being of­fered
on a piece-meal basis in the
English department, and some ad­vertising
courses were offered
through the School of BusineSls.
Murray worked to consolidate
these course offerings, expand the
curriculum in the broadcasting
area and provide some cohesivE!­ness.
According to Dr. LeicestE~r
Moise, acting dean of U.C., Muir­ray
was the backbone ofthe com­munication
program.
/
"We're extremely sorry to lose a
professor ofMike's understanding
and capabilities," said Moise.
"He's been a major contributor to
the University College program
on communications. He was the
principal architect and designer of
the program." ·
Another accomplishment Mur­ray
cited was attaining the support
of people in the community.
"When the program was de­veloped,
the attitude was that it
was sorely needed, but that the
local media did not hire local
people unless they haclmajor mar­ket
experience," Murray said. "In
the six years I've been here, I
think that we have overcome that
attitude."
Murray says that U ofL now has
graduates at every major media
outlet in the city. Among others,
these include Tom Burnett, pro-ducer
and host of WHAS News
'Conference, Steve Bowles, morn­ing
anchor for the Kentucky net­work,
Jeff Ford, newswriter for
WAVE-TV, and Nick Ising of
Doninger & Doninger Advertis-ing.
.
Murray said that LouisviUe is
not the only market in which U of
L graduates are working. Tom
Mintier, a former WLKY-TV re­porter,
left after BJ"aduation to
work as an anchor for Cable News
Network in Atlanta. Another
former student is working as a
writer for "Good Morning, Ameri­ca"
in Washington, D.C.
Considering drawbacks, Mur­ray
said the state is not providing
U of L with the funds it needs to
"fulfill its urban mission." The
communication program, accord­ing
to Murray, is a prime example.
"Here we are, si~ua~d in the
Dr. Swain has emerged unscathed after a
year as president of U of L. Negotiations that
led to Humana Corp. leasing University Hos­pital
are his proudest achievements.
:mly major media market in the
state, in the biggest city in the
state. As you know, Louisville has~
one of the top newspapers in the
country and what I consider to be
a highly competitive atmosi?here,
for broadcasters and advert1sers,
yet the academic program in com­munication
and journalism con­tinued
to struggle along- primar­ily
because it's so new," he said.
Murray believes that univer­sities
are very conservative in­stitutions
in many ways. He says
that in the eyes of some people in
the state, a five-year-old program,
regardless of its degree of success,
has a long way to go to prove itself.
"Dr. Swain has done a monu­mentaljob
of providing leadership
in the relatively short time he's
been here," Murray said. "But
Continued on page 3, col. I
Students
can now
register in
one place
By LARRY CROOM
CanliDal Contributor
As the fall semester of 1982
begins at the University of
Louisville, a new phase of
operation has taken place in the
registration department. The
slotlan, "U of L is students" has
been adopted, and a different
system of registering for classes is
now in \Uie. Students and their
needs are now being taken care
of on a more individual basis,
rather than as part of a bulk
number situation.
Registration has moved to a
new home, Bigelow Hall. The
registration process begins with
students taking a ticket and
waiting a short time to be called to
begin the process.
Last week, students were able
·to wait in air~onditioned comfort.
Activity fee raised ' over 50 percent
"The food facility has been very
nice to us and allowed us to use
the faculty dining room as a
waiting area," said Dr. Bruce
Bursack, University registrar. '
"We have that area set up where
we are showing some movies for
people to watch, and there are
free potato chips and soft drinks
there.
After stud.,-.ts have been called
to begin reiistration, they go
downstairs to the auditorium.
Here, all papers are checked for
advisors' signatures as well as
any other pertinent information ..
By TARA K. SPENCER
Cardinal StaffWriter
This year, the student activity
fee for full-time students has been
raised to $32.50. The $12.50 raise is
due to a mandate from the steer­ing
committee report on long
nmge planning and priorities that
the University of Louisville raise
an additional $240,000 to cover
maintenance costs of several stu­dent
services.
Student activity fees are incor­
·porated in the tuition bills for all
:students at U of L. Full-time stu­dents
pay the full amount. Part­!
time students pay a proportionate
1fee in relation to the number of
.boun they are enrolled. Until the
fall of 1981, the money generated
ifrom this fee was strict1y set aside
:Inside ...... .
A new cartoon -Cards-pre·
miers • • . . • • • . . page 3.
Vitamins, some are good and
some are not so good. Mec
Molloy discusses their uses
and abuses • . . . . . page 2.
U of L gets a new dance squad
...........•• page9.
Planertarium shows both
new and old are reviewed
• • • • • • . . • page9.
Editorials page4.
Sports . . pageS.
Afterelass pageS.
Classifleds • • •pqe9.
Afterelass Calendar page 10.•
for use by the Student Govern­ment
Association (SGA) and the
Union for Student Activities
(USA). The use and integrity of
this fee, however, have changed
in recent years. ·
In 1977, the Kentucky Council
on Higher Education approved
the establishment of a mandatory
student activity fee for all students
enrolled in state colleges and uni­versities.
At this time the ceiling
on this fee was set at $10. The ac­tual
use of the fee and amount to
be charged was left to the discre­tion
of the individual schools. U of
Lchoae to charge each student the
$10 and let SGA have control of
this money.
Last year, following the cuts to
the state colleges' and univer­sities'
budgets, which were madej
bv Gov. John Y. Brown, Jr., the
Council on Higher Education ap­proved
the request to raise tll\e
ceiling on student activity fees to
$20. At that time, 'the U ofL Board
of Trustees also voted to raise the
fee $20, but only half of the· mon~ey
generated would be set aside for
use by SGA and USA. The other
half was turned over the Offtce of
Student Affairs to assist in the a~­ministrative
costs of student IM~r­vices.
Also last fall, Dr. Donald 'c.
Swain, president of U of L, uk•ed
the Student Senate for a cut in
SGA's budget in light of the IOVE~r-
. nor's budget cuts. This affect41!d
notonJySGA'scentraladminisU'B­tion
budget, but also the stude!Dt
c:ounc:ils and USA because SGA. is
responsible for allocating funds to
both of these concerns. Thia , ..
quest, however, waa approved DJ'.
the Student Senate with the un­.
derstanding that Swain would
make no further requests regard­ing
cutting the SGA budget in the
future.
Students were allowed input in
regards to the increase in the stu­dent
activity fee in several ways.
Rob Chiles, 1981-82 SGA presi­deat,
wu the student representa­tive
on the steering committee.
"'11\e steering committee pro­cess
was one which required giv­ing
on the part of all parties- the
administration, the faculty, the
staff and the students. The in­crease
in the student activity fee
was one of the things that students
gave, or maybe better said, were
forced to give," said Chiles.
· At the April 20, 1982 Student
Senate meeting, the Senate
qreed to make ~ f~ req~st
tO the University administration to
place a two-year ceiling on the fee.
:The Senate P_roposed that the fee
;not exceed $35 and that it would
only be $32.50, sufficing the steer­ing
committee's mandate for
$240,000. This request was re­jected.
The Board of Trustees,
however, voted at the May 1982
meeting to increase the fee to
$32.50 for the.1982-83 school year.
Some of the student services
and activities which are now par­tially
funded by the fee are intra­murals,
orientation, cheerlead­ers,
debate program, student grie­vance
officer, and special student
services. The Counseling Center,
University Testing, Student
Health Service, and Studentlden­tification
are also being full or~-
Continued on page 2, col. Z
After students have been given
the go ahead to register, they can
proceed to the terminal line. Each
·terminal has a green light bulb
located above it, and these blubs
light up when the terminal is
available for use. As terminals
open ap, students proceed
throueh the lines to have their
claues · punched into the
computer.
After having classes punched
into the computer ·~litem,
. students are told whether or not
their claasea are available. If not,
a small area is available for
revising their schedules.
"Then they can just jump back
in line without havinJ( to wait."
Continued on page 2, col. 4
Business school
gets accreditation
By CAROL CUMMINGS
Cardinal Staff Writer
Students taking courses in the
School of Business this fall will be
the fU'St at the University of Louis­ville
to enjoy the School's newly
earned accredition. The Ameri­can
Assembly of Collegiate
Schools of Business accredited
the 29-year-old school on April30.
After full scale upgrading of the
School's faculty, curriculum, pro­grams
and admission standards,
and efforts of School of Business
Dean William Peters, the School
of Business can claim a place
among a select group of profes­sionally
accredited business
schools in the United States .
With accreditation, graduates
can more easily enter graduate
$Chool. Accreditation may also
make it easier to attract more full­time
faculty members with docto­rates,
and easier for students to
transfer credits to other schools.
For the future, accreditation will
create more recruiting from na­tional
companies and possibly
more money for the School in
terms of federal grants and con­tracts.
If accreditation leads to in­creased
enrollment in the School
of Business, it may thus create a
need for more full-time, qualified
faculty, in order to maintain the
25-1 student/teacher ratio neces­sary
for accreditation.
Peters says there will be a real
need for doctor ally qualified facul­ty
if the school does expand,
though he does not expect any
large scale expansion in the near
future. Remaining a profession­ally
accredited School of Business
will also mean maintaining the
high standards in curriculum, pro­grams
and admission standards. If
the School should expand it will
probably mean, according to Pet­ers,
a more stringent admission
policy.
Continued on back pare, col. 6
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