·-
VOL. 58, NO. 6, LOUISVILLE, KENTUCKY, SEPTEMBER 25. 1986 8 PA<~ES
Competing bookstores wouldn't stop
the inflated costs of studen1:s' texts
ByM.NORMANJACOBSON
Cardinal Managing Editor
Second of Two Parts
The existence of a second Uni­versity
of Louisville campus
bookstore would not necessarily
reduce student costs of books,
despite some theories that compe­tition
would drive prices down, ac­cording
to bookstore officials.
Both University of Kentucky
and U of L officials said because
the publishers .control prices for
new textbooks, individual stores
can do little to lower their prices.
The main advantage of competi­tive
stores, according to officials,
is in driving prices down on used
books.
"Textbooks are a lot like cars,"
said James O'Brein, manager of
the U of L bookstore. "The prices
are controlled by the publishers
(so the costs vary little from store
to store)."
Textbook prices are set by the
publishers who produce new edi-lions
as frequently as once a year.
Publishers usually release the
new texts in January or February,
long after spring semester book
orders are due at universities. Ac­cording
to O'Brien, faculty have
no choice but to order the old edi­tions
even though they will be ob­solete
for resale by fall. This pro­cess
allows publishers to charge
higher prices because of the de­mand
for new editions.
"The instructors' hands are
tied," O'Brien said. "They need
books for their classes, so they
order the old editions. By the time
fall rolls around, those books are
no good because the new editions
are out."
"Even if a competitive store
were established," said O'Brien,
"whether or not it would remain
solvent is questionable. I don't be­lieve
a bookstore could operate
strictly on the sale oftextbooks,
O'Brien said the U of L
bookstore su stains its profit from
the Cardinal Corner gift shop, not
from the high prices of textbooks.
As explained in part one of this
series, the U of L bookstore is not
directly responsible for the higlh
cost of textbooks, nor does it reaJP
large profits from those sales.
O'Brien said that previous elf­forts
to operate a competitiv,e
store resulted in dissatisfied own­ers
because of low demand for the
second store. According to
O'Brien, location is the key "be­cause
students will not walk far to
buy a book."
"The last logical place for
another store would have been
the lot where Hardee's is now,"
O'Brien said.
While some students would
argue they would make the effort
if the price were right, O'Brien
maintains that the competing
store could not cut textbook prices
drastically enough to provide the
incentive. And the store would
simply have to make up the dis­count
elsewhere or quickly go out
of business.
O'Brien suggested studenrts
compare prices at the U of L
bookstore with those i.n
Lexington. UK has two
bookstores in competition, neither
operated by the university.
To compare book prices at the
two schools, The Louisville Cardi­nal
obtained a book list for a senior
management student taking 15
hours and priced each book at
both UK's Kennedy Bookstore
and U of L's Bookstore. Kennedy
did not carry two of the six books
on the list. The other four books
were sold at identical prices­Consumer
Behavior, $42.65; Pro­motion:
Analysis, Creativity and
Strategy, $36.35; Public Adminis­tration
and Public Affairs, $32; Or­ganizational
Behavior: Theory
and Practice, $26.
According to John Vutcher,
manager of the Kennedy
Bookstore in Lexington, U of L
students are not alone in their dis­satisfaction
with book prices. He
said UK students are also quick to
complain at the check-outline.
"They don't like it because
they're forced to pay the high
prices. Students don't like any-
Continued on Back Page
Pressure on students to SU(~ceed can
result in cases of severe depression
By LISSA VAN HOUTEN
Cardinal Correspondent
First of two parts
Most people have experienced
mild, temporary cases of anxiety
or sadness which they eventually
overcome. For some people, how­ever,
feelings of despair and de­pression
compound to an over­whelming,
unmanageable state.
Depression resulting from col­lege-
related stress is a common
mood disturbance among stu­dents
at the University .,[Louis­ville.
According to Dr. Michael Muel­ler,
director ofU ofL's Counseling
and Testing Center, economic fac-tors
such as the higher cost of edu­cation
and changes in the job mar­ket
have put more pressure on
students.
"Many more students have to
fund their own way through col­lege
and many students fear not
finding a job when they get out of
school," he said .
Mueller said :;t udent>- placf' 1 ofl
much pressure on themst:lves dnd
their performance in individual
classes.
"Students are very self-critical
about themselves. Their whole
self-value is tied up in how well
they do in a course. "They' say to
themselves 'If I didn't do well in
my class, there must be something
wrong with me.' Students also
have a special pressure in having
to constantly produce," he said.
Most students rece1ve their
sense of self-worth at home, ac­cording
Mueller, and parental
pressure to do well places stress
on some students.
"Even in the best of homes,
there is pressure (to succeed).
Students make that connection.
They tell themselves, 'My value is
a function of what , I'm produc­ing.
'"
According to Katl.y Wardri.p ,
the alcohol healthed11cator at tlhe
Counseling aud T~::.ting CentE~r,
college. studect's-severe depn~s­sion
can result in oversleeping,
class absenteeism, personal ne­glect,
and a listless and withdrawn
attitude. "They take an 'I don't
care' attitude," she said.
Depression IS classified by the
degree of its severity. "The gamut
of depression runs from those that
have the 'blues' to those that are
so severely depressed, they can't
function at all," said Mueller.
. "'Mild depression--often known
as 'blues'-is the most common
type' .f de pression and is usually a
temporary feeling as a result of
some significant event. For some
students, this event may be holi­day
or exam periods.
*Moderate depression-or feel­ings
of hopelessness-is similar to
mild depression, but it is stronger
and usually lasts longer. It can be
Continued on Page 3
AN INDEPENDENT STUDE;NT NE'IJSPAPER
During the halftime of la.'il Saturday's lf_q.!J--WKU game, Presi­dent
Donald C. Swain presented former guard Milt Wagner his
NCAA championship ring. Head coach Denny Crum and his staff
also were presented £'ommemorative rings.
Veteran's issues spark different emotions at University
Parade honors
Vietnan1 MIAs
By KENNETH HARDIN
Cardinal Correspondent
A special ceremony was held Sept. 17 by the Uni­versity
of Louisville command of the Air Force
ROTC in an effort to rekindle interest for the 2,343
missing American soldiers in Vietnam.
According to Lt. Col. Leonard Sumter, AFROTC
commanding officer, the day's events were designed
to "bring about an awareness of the sacrifice these
men made for their country."
The proceedings included a military parade by the
AFROTC cadet corps and a fly-over of three Ken­tucky
Air National Guard jets in the "missing man"
formation. Balloons were symbolicallyreleased for
each of the twenty-three Kentucky fam •lies with mis­sing
relatives.
Dr. Ed Hammond, vice president for student af­fairs
at U of L, delivered a memorial address.
In addition a commemorative plaque, cosigned by
Dr. Donald C. Swain, president ofU ofL; Col. John
Green, chairman of the Louisville Armed Forces
Committe; and Col. Jo Prendel, president of the
Daughtery chapter ofthe Air F orce Association, was
presented to Lt. Col. Sumter. The plaque will be
placed on permanent display in Daughtery Hall.
Sumter feels public concern for the POWs and
MIAs has dwindled since the mid-seventies. Sumter
said he hopes the ceremony and other efforts by the
AFROTC such as the circulation of a commemora­tive
poste;, will help to reverse what he terms "a dis­quieting
trend."
Continued on Page 2
Richard Lampson (right), a freshman Army
ROTC cadet, and Steven Wood, a senior Army
ROTC cadet, stood during a presentation of col­ors
at the memorial held for Vietnam MIAs.
Veterans upset
by closing office
By TIM SANFORD
Cardinal News Editor
Plans to incorporate the functions of the Veterans
Affairs office into the Registrar's Office have some
University of Louisville veterans upset.
The Veterans Affairs Office, which will close at the
end of the fall term, has been intact at the University
since 1973, according to David Strauser, U of L vet­eran's
advisor. It is one of the last offices of this type
to be open among Kentucky universities and col­leges.
"Our primary duties are to certify attendance by
veterans and to certify that they are making progess
in a degree pro!!ram.'" ,.;aid Strauser. "We act as a
lr ;or-;on b •tween •ht•Vet<·rans Administration and the
U n1 versity ...
Dr. Bruce Bursack, University Registrar and as­sistant
vice president for student services, cited a de­crease
in federal fundmg and a d crease in the
number of veterans at U ofL to be the reasons for the
move to disband the Veterans Affairs Office.
"We were getting $32,000 from the f d ral govern­ment
to support the Veterans Affairs Office five
yea rs ago and it dwindled to $5.384 last year.'' said
Bursack. "DUI·ing that period the number· of vet­erans
on aid has decreased s ignifica ntly . ..
Bur<;<Jt'k s;ud that a cler·ical positton in the Vet­erans
office was Plimin<.~ted during that 1 ime period
and no'IV it has reached the point when.! th Univer­sity
is paying the salary of the veteran advisor and
using the federal money for oper<Jting costs.
Continued on Page 2
INSIDE Student Life post filled temporarily
Stress test. Mothers cutting
their apron strings make higher
education a family affair.
Page2
Don't delay, enter today. Get
your applications in quick for a
seat on the Fulbright express to
graduate study. . . • . . . Page 3
Debate and tackle. New coach
looks to build on the University's
oratory tradition. . . • . Page 3
The price isn't right. A:re rising
educational costs IJ•ricing the
middle cia. s out of class?
. . . . . . . . . . . .. . . .. Pal(e4
Jumpi rJg on the banning wag,·m.
Becenr controversy in weste~:~
Kentucky over Fualkner novel
draws comment. . . . • . Page 5
Bookin' Booker. U of L halfback
sets record as the Cards top the
hillbillies and set out on a tiger
hunt . ............. Page6
And the Meek shall inherit. Fi­nance
major makes third base
and earning runs his business.
.............. . . . . Page6
Editorials . . . . . . . . . . Page 4
News Updates . . . . . . Page 3
Letters to the Editor . . Page 5
Sport.s . . . . . . . . . . • . Page 6
Afterclass .... Page 7
By MARIANN KURTZ
Cardinal Editor
Patricia Terrell, assistant to the
vice president for student affairs
at the University of Louisville, has
been named the interim assistant
vice president for student life, fol­lowing
the death of Harold L .
Adams former student life chief.
Dr. Ed Hammond, U of L vice
president for student affairs an­nounced
to the student life staff
last Friday that Terrell will fill the
position until a new vice president
can be hired.According to Ham­mond,
Terrell will take on the full
responsibilites of the position,
handling student discipline .and
overseeing activities of various
student organizations and student
services.
"I'm looking forward to working
with the Student Life staff," said
Terrell. "I want students to know
that my door is always open, they
can walk in and see me any time
and they don't need an appoint­ment.
"The first priority when Harold
was here was students and it will
continue to be."
rlammond also announced the
names of the members of th
search committee that will review
candidalt's from a nation-wide
pool. "I have just signed the pa­pers
to authorize a nation-wide
search," said Hammond during 'il
telephone interview Monday.
"We will be placing ads in the
Chronicle on Higher Education
and other such newspapers and I
am making calls asking for recom­mendations."
Hammond said he hopes to
have a list of candidates to inter­view
by Thanksgiving. However,
if the initial search does not pro-duce
a quality pool in the eyes of
the sea1·ch committee,they w111
continue to seek applicants.
Hammond outlined a list of
qualities that the committee will
look for in an applicant. The list m­cludes
I adership skill ~. supervis­ory
s kill <>, experience in student
life and student discipline, inter­personal
skills, imagination, mno­vation,
oral and written communi­cation
s kills, budget and person­nel
management skills and experi­ence
in the operation of a large
student center.
Th committee will set the
priorities on the s kills, however,
Hammond beli ve the committee
will place more emphasis on inter­personal
s kills.
Dr. Bruce Bursack, assistant
vice president for student services
will chair the committee.
PATRICIA TEBIC~LL