The Leonard Brecher Tobacco and Chewing Gum Card Collection contains 154 digital images of baseball cards from the early 20th century. Tobacco, candy, and chewing gum companies printed trade cards or advertising cards to include with their products. Cards in this digital collection come from the American Tobacco Company, American Caramel Company, Colgan Gum Company (of Louisville, Kentucky), John H. Dockman & Sons, and the Standard Caramel Company, and primarily date between 1909 and 1911.
Received by the University of Louisville Art Library in 1969 as a donation from Leonard Brecher, the collection contains 356 baseball cards and 86 cards with bird images. Of these, 154 of the baseball cards are included in the digital collection. See the collection inventory (PDF) for a complete listing. The remaining cards can be found in other digital collections:
When possible, the set number for each card has been included in the catalog record. This number is based on the classification system established by Jefferson Burdick in The American Card Catalog and is a common way to refer to series of American baseball cards.
The University of Louisville welcomes fair use of this website and its contents. If you wish to publish, broadcast, or publicly display these materials, it is your responsibility to determine and satisfy copyright or other use restrictions. For information about permissions and use, contact Sarah Carter, Margaret M. Bridwell Art Library, University of Louisville.
To cite an image from this collection, please use the following format:
[Image Name], Leonard Brecher Tobacco and Chewing Gum Card Collection, Margaret M. Bridwell Art Library, University of Louisville.
To cite the digital version, add its Reference URL (found by following the link in the header above the digital file).
Colton Wilson scanned the cards from July-October 2009 on an Epson Expression 800 flatbed scanner. Each bookplate was scanned as a 600 ppi, 24-bit RGB TIFF file. Images were uploaded as lossy JPEG2000 files of Maximum quality using CONTENTdm Digital Collection Management Software version 5.1.
Emily Symonds researched and created metadata in accordance with the University of Louisville Digital Initiatives data dictionary (PDF). Titles that were supplied by the cataloger are indicated in the Description. Gail Gilbert and Kathy Moore provided collection assistance. Terri Holtze designed the HTML pages.
Appel, Martin & Burt Goldblatt. Baseball's Best: The Hall of Fame Gallery. New York: McGraw Hill, 1977.
Baseball-Reference.com. http://www.baseball-reference.com/ (accessed 4 February 2010).
Burdick, J. R. (ed.) The American Card Catalog: The Standard Guide on all Collected Cards and Their Values. Franklin, NY: Nostalgia Press, 1967.
Lipset, Lew. The Encyclopedia of Baseball Cards (Vols. 2-3). Centereach, NY: Lew Lipset, 1986.
Shatzkin, Mike (ed.). The Ballplayers: Baseball's Ultimate Biographical Reference. New York: Arbor House/William Morrow, 1990.