Gender identity in advertising; Gender identity in mass media; Sex role in advertising; Advertising--Social aspects
Images in advertisements often depict social expectations for gendered behavior, reinforcing stereotypical masculine and feminine behaviors. This study examined the effectiveness of using gender role stereotypical images in advertisements by...
The use of franchise advisory boards, typically composed of franchisees and
franchisor representatives, is common practice in domestic and international franchise
systems. Because effective board collaboration requires teamwork, understanding...
Sport organizations face tremendous pressure to secure sponsorship support (Copland et aI., 1996). Professional niche sports face even greater pressure as sponsorship support often determines whether an event can even take place (Sutton, 2009)....
Football--United States; College sports--United States; Sports spectators--United States--Attitudes; Sports spectators--United States--Psychology; Consumer behavior--United States
Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan,...
Middle school education--Curricula--United States; Single-sex schools
A comparative case study focused on six mathematics teachers of all-boy classes in three middle schools. Each school chose to experiment with gendered classes to improve specific, yet somewhat different, outcomes. A purpose of this study was not to...
This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics,...
Thirty smokers were solicited from the Wichita, Kansas community via the newspaper and broadcast media for a stop-smoking project. The volunteers were assigned to one of two treatments: double smoking or a modification of Von Dedenroth's (1964)...
The purpose of this research study is to examine the use of time series forecasting and text mining to investigate the prescription of antibiotics. The specific objective is to examine the relationship between the total payments, private insurance...
Bartending--Technological innovations; Block diagrams; Quadratic assignment problem
Typically bartenders will arrange liquor bottles in a bar based on their own preferences. This research project describes an alternative way to arrange the bottles on the speed rail more efficiently. This will allow bartenders to make drinks...
The importance of parenting styles on childhood development and early adolescent social and behavioral outcomes has been well documented within academic literature (Schaffer et al., 2009; Brand et al., 2009; Claes et al., 2005; Sirvanli-Ozen, 2005;...
The purpose of this dissertation is to find ways to decrease Medicare costs and to study health outcomes of diabetes patients as well as to investigate the influence of Medicare, part D since its introduction in 2006 using the CMS CCW (Chronic...
African American high school students; High school girls; Academic achievement; Mathematics--Study and teaching (Secondary)
The underachievement of African American students in the mathematics classroom and the underrepresentation of African Americans in advanced mathematics courses and mathematics related career fields has been a concern for the mathematics education...
This study investigates the use of bongo music as a medium for social commentary in
society. African traditional musicians, without formal education have been able to
address socio-political and moral issues. The methodology includes the use...
The ability of L. pneumophila to cause disease depends on its replication in alveolar macrophages. Infectivity and the expression of various virulence traits is triggered at post exponential growth phase. We show that unlike quiescent macrophages,...
A white automobile drives through standing water going west on East Bloom Street. A person on a bicycle carrying plastic bags cycles toward the east. Yellow caution tape extends across the intersection of East Bloom Street and Brook Street....
A loose crowd of people walk toward the flooded intersection of Cardinal Boulevard and Brook Street. Yellow caution tape extends across the intersection and orange and white sawhorses stand in the water. Photograph was taken in the early afternoon.
Close-up view of the intersection of Cardinal Boulevard and Brook Street. A sign in the background reads "Caution Do Not Enter When Flooded." Photograph was taken in the early afternoon.
Flooded intersection of Third Street and Eastern Parkway. A sign in the distance reads "Caution Do Not Enter When Flooded." Orange pylons and sawhorses stand in Eastern Parkway. Photograph was taken in the early afternoon.
