Gender identity in advertising; Gender identity in mass media; Sex role in advertising; Advertising--Social aspects
Images in advertisements often depict social expectations for gendered behavior, reinforcing stereotypical masculine and feminine behaviors. This study examined the effectiveness of using gender role stereotypical images in advertisements by...
Women in literature--History--19th century; Consumption (Economics) in literature; Materialism in literature; American literature--19th century--Social aspects
This dissertation examines American consumer culture and its influences on images of women created in art and literature at the turn of the twentieth century. It is divided into four substantive parts and uses the methods and theoretical approaches...
Electronic commerce--Corrupt practices--Prevention; Internet advertising--Corrupt practices; Internet fraud
Online search advertising is currently the greatest source of revenue for many Internet giants such as Google™, Yahoo!™, and Bing™. The increased number of specialized websites and modern profiling techniques have all contributed to an...
University of Louisville. College of Dentistry; Advertisements
Advertisement for the University of Louisville dentistry program. Contains text and an image of long rows of dental stations with students examining patients. Text on top of the advertisement: University of Louisville College of Dentistry...
Taxicabs; Advertising; Advertisements; Cigarette industry; Men
Zephyr Cigarette advertisement placed atop Marvels cigarette advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Smoke The New Zephyr Cigarettes, Lighter Than Ocean...
Taxicabs; Advertising; Advertisements; Petroleum industry
Socony-Vacuum Oil Company advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Stop at the sign of Friendly Service," with Socony Vacuum sign and flying pegasus....
Taxicabs; Advertising; Advertisements; Cigarette industry
Zephyr Cigarette advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Smoke The New Zephyr Cigarettes, Lighter Than Ocean Breezes, 13 cents per package, 2 for 25...
Taxicabs; Advertising; Advertisements; Cigarette industry
Marvels cigarette advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Smoke Marvels they are marvelous 20 cigarettes 10 cents." Title supplied by cataloger.
Man in tie and cap stands at the back of a car holding a round Mobile gas advertisement. Attached to the car is a round Coca-Cola advertisement. Title supplied by cataloger.
Man stands at the rear of a car and slides an advertisement in or out of the slot on the back of the car. The advertisement reads "Drink Royal Crown Cola. Be Thirsty! Serve it at Home." For Whaley Taxi Poster Company. Title supplied by...
John P. Morton & Co. Stationers - Printers - Office Outfitters, located at Main Street in Louisville Kentucky, viewed with a pedestrian and two cars parked in front. Sign at the top of the building: John P. Morton & Company, with 426 on...
Irvin S. Cobb, Paducah, Kentucky-born author of more than fifty works and later an actor, posing in an advertisement for a Fox film called "Everybody's Old Man." His glasses are resting low on the bridge of his nose and he is holding a...
Advertisements; Children; Books; Textbooks; Animals; Reading; Men
This set of woodblock prints was reprinted in the 1980s. With the exception of the JPM & Co. advertisement and the New Second and New Third School Readers, the images duplicate the earlier prints in this collection. Woodblock prints of,...
Woodblock prints of, clockwise from top left: narrow rectangular advertisement for "JPM & Co. Printers, Binders and Blank Book Manufacturers," with printing press shown; narrow rectangular advertisement for "JPM & Co....
Billboards; Signs (Notices); Real estate development
Advertisement billboard for FHA, Better Housing Program, advertising "Louisville's First Low Cost Modern Homes for $2795" (with detailed payment plan options) and "Martin L. Adams & Son Owners and Builders 1700 So. 7th St."...
Two views of a taxicab parked on Broadway in front of the Brown Hotel with an advertisement on the back of the cab. One advertisement is for Kentucky Tavern and the other is for the 5th V war loan.
Two men stand on either side of the rear of a car with a Kentucky license plate. A round advertisement on the back of the car reads "Is this your boy! Stop this slaughter" with an image of a policeman carrying a child. For Whaley Taxi...
Advertisement for Old Joe Kentucky straight bourbon whiskey. At the top of the ad is the Old Joe Distillery. Below is a banner that reads "Anderson County Sour Mash Old Joe Brand Kentucky Straight Bourbon Whiskey." Next to that is a...
Advertisement for the General Pike steamboat. A picture of the steamer is in the center. The text reads "Regular Passenger Packet the New, Elegant and Fast Light Draught Steamer, General Pike! Capt. Wm. F. Fuller. E. Eugene Bowers, Clerk. Will...
