Asian Americans--Cultural assimilation; Acculturation--United States; Sports spectators--United States; Consumer behavior--Social aspects--United States
According to the U.S. Census Bureau (2011), ethnic minority populations in the
U.S. constituted over one-third (approximately 126 million) of the total U.S. population
in 2010 (approximately 300.8 million) (U.S. Census Bureau, 2011). With such...
Electronic commerce--Corrupt practices--Prevention; Internet advertising--Corrupt practices; Internet fraud
Online search advertising is currently the greatest source of revenue for many Internet giants such as Google™, Yahoo!™, and Bing™. The increased number of specialized websites and modern profiling techniques have all contributed to an...
