This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics,...
Electronic commerce--Corrupt practices--Prevention; Internet advertising--Corrupt practices; Internet fraud
Online search advertising is currently the greatest source of revenue for many Internet giants such as Google™, Yahoo!™, and Bing™. The increased number of specialized websites and modern profiling techniques have all contributed to an...
Gender identity in advertising; Gender identity in mass media; Sex role in advertising; Advertising--Social aspects
Images in advertisements often depict social expectations for gendered behavior, reinforcing stereotypical masculine and feminine behaviors. This study examined the effectiveness of using gender role stereotypical images in advertisements by...
Women in literature--History--19th century; Consumption (Economics) in literature; Materialism in literature; American literature--19th century--Social aspects
This dissertation examines American consumer culture and its influences on images of women created in art and literature at the turn of the twentieth century. It is divided into four substantive parts and uses the methods and theoretical approaches...
Sport organizations face tremendous pressure to secure sponsorship support (Copland et aI., 1996). Professional niche sports face even greater pressure as sponsorship support often determines whether an event can even take place (Sutton, 2009)....
Visual learning; Animated films--Japan; Motion pictures in education; Audio-visual education
Our contemporary culture is laden with a glut of visual stimuli: advertising, packaging, television, film, the internet, digital-camera-wireless-web-access-mobile-phones. In a world filled with visually rhetorical media, it is imperative that the...
Professional ethics does not differ in its essential nature from general ethics; both are concerned with problems of human conduct. The difference between the two is a difference of scope but not of nature. The scope of general ethics is as broad...
Dentist and patient; Dentists--Training of; Dentistry--Practice; Orthodontics, Corrective
Competition for orthodontic patients is at an all time high. Ways to differentially market an orthodontic practice are essential in attracting patients. It is hypothesized that the patients don't understand the extra training that an orthodontist...
As my curatorial thesis project, I chose to curate an exhibit of George Washington Morrison's paintings. George Morrison was a well-known portrait painter in New Albany, Indiana during his time here from 1840-1893. His paintings are on display in...
Politicians; Political campaigns; Democratic Party (Louisville and Jefferson County, Ky.); Legislators--United States; Legislators--Kentucky;
Congressman Romano L. (Ron) Mazzoli, interviewed by Kevin Collins on May 21, 2010 as part of the Romano L. Mazzoli oral history project. This is the third of 17 interviews conducted with the Congressman, who represented the Third District of...
African Americans; Social workers; Journalists; African American journalists; African American social workers; Beauty contests; African American newspapers; Newspapers; Louisville Defender (Louisville, Ky.); Civil rights demonstrations; Civil...
Oral history interview with Mrs. Vivian Clark Stanley conducted on August 5, 1985 by Janet Hodgson. She discusses her career as a social worker and her life with Frank Stanley, Sr., editor, manager, and publisher of the Louisville Defender. She...
Funeral rites and ceremonies--United States; Undertakers and undertaking--Social aspects
Within a cultural context of postmodernism and individualization, funerals in America have taken on a new appearance amidst increased freedom of expression and diminished adherence to tradition. This thesis examines how the funeral industry has...
School yearbooks; Schools; Students; University of Louisville--Students; Alumni & alumnae; University of Louisville--Alumni and alumnae; Student organizations; Universities & colleges; Medical students; Law students; Dental students; Music...
Yearbook published by the University of Louisville, Louisville, Kentucky, 1952.
Outside a Brown-Forman Distilleries building a man stands with his hand on a car covered in advertising. The advertising includes such products as Old Forester Whisky, Bottoms Up Whisky, and Old Polk Whisky. The bottom of the advertising reads,...
Zimmerman, Leo W., 1924–2008; Art, Abstract--Kentucky--Louisville; Kinetic art--Kentucky--Louisville; Mural painting and decoration, American--Kentucky--Louisville
Leo Zimmerman is a contradiction: A man who was both highly collaborative and deeply influential in the Louisville art scene but was a misanthrope who became increasingly reclusive over the years. He produced prolifically yet chose to never sell...
The Louisville Leader was an African-American newspaper published from 1917 to 1950 by I. Willis Cole in Louisville, Kentucky. This issue says Vol. 32. No. 32. but is actually Vol. 32. No. 37. There is a crease across the center of the front page...
The Louisville Leader was an African-American newspaper published from 1917 to 1950 by I. Willis Cole in Louisville, Kentucky. This issue says Vol. 32. No. 41. but is actually Vol. 32. No. 45.
Photographs; Posters; Billboard posters; Billboards; Signs (Notices); Collages; Language; Slogans; Graphic design; Inscriptions; Lettering (Layout features); Advertisements; Advertising; Publicity; Social aspects; Power (Social sciences);...
Top left: We Get Excited [Exploded] Because They Have Money and God in Their Pockets, 1985, poster, New York City; Top center: Surveillance is Your Busywork, bus placard for Nexus project, Atlanta, 1985, photograph courtesy Gerald F. Jones,...
Sculpture; Signs (Notices); Advertisements; Advertising; Electric signs; Electron tubes; Communication; Communication devices; Language; Slogans; Cities & towns; Night; Night photographs; Architecture; Buildings; Walls; Streets; Roads;...
Excerpt from the Survival series. "Jenny Holzer extended the use of language in art to another dimension by presenting words alone; for the viewer, looking and reading became one and the same act. […] In graduate school at the Rhode Island...
The use of franchise advisory boards, typically composed of franchisees and
franchisor representatives, is common practice in domestic and international franchise
systems. Because effective board collaboration requires teamwork, understanding...
