Gender identity in advertising; Gender identity in mass media; Sex role in advertising; Advertising--Social aspects
Images in advertisements often depict social expectations for gendered behavior, reinforcing stereotypical masculine and feminine behaviors. This study examined the effectiveness of using gender role stereotypical images in advertisements by...
Women in literature--History--19th century; Consumption (Economics) in literature; Materialism in literature; American literature--19th century--Social aspects
This dissertation examines American consumer culture and its influences on images of women created in art and literature at the turn of the twentieth century. It is divided into four substantive parts and uses the methods and theoretical approaches...
Electronic commerce--Corrupt practices--Prevention; Internet advertising--Corrupt practices; Internet fraud
Online search advertising is currently the greatest source of revenue for many Internet giants such as Google™, Yahoo!™, and Bing™. The increased number of specialized websites and modern profiling techniques have all contributed to an...
This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics,...
The Chautauqua movement has been called "culture under canvas" and "the university of the people." What began as a training camp for Sunday School teachers on the shores of Lake Chautauqua in western New York State in the...
Nursing schools--Faculty; Medical teaching personnel--Attitudes; Nursing--Study and teaching (Associate degree); Nursing--Vocational guidance
The field of nursing currently faces a shortage of both nurses and nursing faculty. Yet, little is known about why clinical nurses opt to become nursing faculty. Qualitative investigations into this phenomenon are particularly rare. This study...
Dentist and patient; Dentists--Training of; Dentistry--Practice; Orthodontics, Corrective
Competition for orthodontic patients is at an all time high. Ways to differentially market an orthodontic practice are essential in attracting patients. It is hypothesized that the patients don't understand the extra training that an orthodontist...
Student counselors--Kentucky--Attitudes; Student counselors--Training of
This study addressed the administrative task of recruiting school counselors in the largest school district of Kentucky, a state undergoing systemic school reform. The participants (N = 553) were elementary (n = 162), middle (n = 113), and high (n...
Universities and colleges--United States--Administration; Universities and colleges--Faculty--Recruiting; Business schools--United States--Faculty
The topic addressed by this study was recruiting business professionals pursuing the Masters of Business Administration (MBA) degree to teach in business departments located at two-year community colleges. Recruitment is a task vital to...
Birth control--United States--History--20th century
This thesis is an examination of the tactics used by individuals in the development of the twentieth century birth control movement. It focuses on the creation of a national organization that directed the movement throughout the United States. The...
Integration of the Internet with a Cellular Network, WMAN, WLAN, and MANET presents an exceptional promise by having co-existence of conventional WWANs/WMANs/WLANs with wireless ad hoc networks to provide ubiquitous communication. We call such...
History in art; Pastel drawing, American--21st century--Kentucky--Exhibitions; Civilization in art
The new work I have developed while pursuing my Masters in Art at the University of Louisville is strongly based on the narrative. I have always used the imagery in my work as social commentary. The stories and images I develop are to be viewed as...
University of Louisville. College of Dentistry; Advertisements
Advertisement for the University of Louisville dentistry program. Contains text and an image of long rows of dental stations with students examining patients. Text on top of the advertisement: University of Louisville College of Dentistry...
Taxicabs; Advertising; Advertisements; Cigarette industry; Men
Zephyr Cigarette advertisement placed atop Marvels cigarette advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Smoke The New Zephyr Cigarettes, Lighter Than Ocean...
Volunteer workers in social service; Halfway houses; Faith-based human services
This study examines the backgrounds and motivations of individuals who volunteer for a
Protestant Christian faith-based halfway-house for recently released offenders. Drawing
on eight in-depth interviews with volunteers from a faith-based ministry...
The term "promiscuity" is often used in academic literature and pejoratively
proliferated among society at large. The definition of promiscuity has not been clearly
and consistently defined within research and varies significantly from...
Professional ethics does not differ in its essential nature from general ethics; both are concerned with problems of human conduct. The difference between the two is a difference of scope but not of nature. The scope of general ethics is as broad...
Visual learning; Animated films--Japan; Motion pictures in education; Audio-visual education
Our contemporary culture is laden with a glut of visual stimuli: advertising, packaging, television, film, the internet, digital-camera-wireless-web-access-mobile-phones. In a world filled with visually rhetorical media, it is imperative that the...
Taxicabs; Advertising; Advertisements; Petroleum industry
Socony-Vacuum Oil Company advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Stop at the sign of Friendly Service," with Socony Vacuum sign and flying pegasus....
Taxicabs; Advertising; Advertisements; Cigarette industry
Zephyr Cigarette advertisement on back of Louisville, Kentucky taxi cab, in circular frame patented by William E. Whaley; advertisement reads: "Smoke The New Zephyr Cigarettes, Lighter Than Ocean Breezes, 13 cents per package, 2 for 25...
