Football--United States; College sports--United States; Sports spectators--United States--Attitudes; Sports spectators--United States--Psychology; Consumer behavior--United States
Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan,...
Asian Americans--Cultural assimilation; Acculturation--United States; Sports spectators--United States; Consumer behavior--Social aspects--United States
According to the U.S. Census Bureau (2011), ethnic minority populations in the
U.S. constituted over one-third (approximately 126 million) of the total U.S. population
in 2010 (approximately 300.8 million) (U.S. Census Bureau, 2011). With such...