This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics,...
Gender identity in advertising; Gender identity in mass media; Sex role in advertising; Advertising--Social aspects
Images in advertisements often depict social expectations for gendered behavior, reinforcing stereotypical masculine and feminine behaviors. This study examined the effectiveness of using gender role stereotypical images in advertisements by...
Universities and colleges--United States--Administration; Universities and colleges--Faculty--Recruiting; Business schools--United States--Faculty
The topic addressed by this study was recruiting business professionals pursuing the Masters of Business Administration (MBA) degree to teach in business departments located at two-year community colleges. Recruitment is a task vital to...
Student counselors--Kentucky--Attitudes; Student counselors--Training of
This study addressed the administrative task of recruiting school counselors in the largest school district of Kentucky, a state undergoing systemic school reform. The participants (N = 553) were elementary (n = 162), middle (n = 113), and high (n...
Women in literature--History--19th century; Consumption (Economics) in literature; Materialism in literature; American literature--19th century--Social aspects
This dissertation examines American consumer culture and its influences on images of women created in art and literature at the turn of the twentieth century. It is divided into four substantive parts and uses the methods and theoretical approaches...
Electronic commerce--Corrupt practices--Prevention; Internet advertising--Corrupt practices; Internet fraud
Online search advertising is currently the greatest source of revenue for many Internet giants such as Google™, Yahoo!™, and Bing™. The increased number of specialized websites and modern profiling techniques have all contributed to an...
Dentist and patient; Dentists--Training of; Dentistry--Practice; Orthodontics, Corrective
Competition for orthodontic patients is at an all time high. Ways to differentially market an orthodontic practice are essential in attracting patients. It is hypothesized that the patients don't understand the extra training that an orthodontist...
Nursing schools--Faculty; Medical teaching personnel--Attitudes; Nursing--Study and teaching (Associate degree); Nursing--Vocational guidance
The field of nursing currently faces a shortage of both nurses and nursing faculty. Yet, little is known about why clinical nurses opt to become nursing faculty. Qualitative investigations into this phenomenon are particularly rare. This study...
The Chautauqua movement has been called "culture under canvas" and "the university of the people." What began as a training camp for Sunday School teachers on the shores of Lake Chautauqua in western New York State in the...
History in art; Pastel drawing, American--21st century--Kentucky--Exhibitions; Civilization in art
The new work I have developed while pursuing my Masters in Art at the University of Louisville is strongly based on the narrative. I have always used the imagery in my work as social commentary. The stories and images I develop are to be viewed as...
Paramount Ballroom (Shanghai, China); Architecture--China--Shanghai; Buildings--China--Shanghai; Shanghai (China)--History--20th century; Shanghai (China)--Social life and customs--20th century
The Paramount Ballroom was an innovative urban space that challenged traditional
Chinese values. In doing so it played an important role in Shanghai's modernization.
Traditional Confucian morality set very strict regulations on the social...
Louisville (Ky.)--History; Louisville (Ky.)--Social conditions; Cities and towns--Kentucky--History; Louisville (Ky.)--Economic conditions; Cities and towns--Growth--History--19th century
This thesis is a historical examination of the perception of Louisville as a southern city. The work begins with a discussion regarding Louisville's historical ties with the North and its acceptance as either a western or northern city. The thesis...
The current study investigated the nature of anticipatory grief in a sample of dementia caregivers, and examined the relationship between anticipatory grief and caregiver burden. Anticipatory grief can be described as one's reaction to the...
Professional ethics does not differ in its essential nature from general ethics; both are concerned with problems of human conduct. The difference between the two is a difference of scope but not of nature. The scope of general ethics is as broad...
Integration of the Internet with a Cellular Network, WMAN, WLAN, and MANET presents an exceptional promise by having co-existence of conventional WWANs/WMANs/WLANs with wireless ad hoc networks to provide ubiquitous communication. We call such...
Law and legislation--Kentucky; Law and legislation--Virginia
Littell's Statute Law of Kentucky, published from 1809-1819, has the first critically edited compilation of Kentucky statutes. It has long been recognized by lawyers as one of the founding documents of state law and by historians of early Kentucky...
Row of four round advertisements. From left to right: 1) Buy White Honey Skinless Frankfurter for Energy. The Home Packing Co. with a picture of a hotdog holding weights. 2) Double Cola. A Great Drink. A Mighty Flavor. 3) "and send all my...
A man in a suit stands to the right of a cluster of sports advertisements. A number of signs advertise a free trip to the World Series, sponsored by the Sporting News. In the center are American League and National League teams and scores. Title...
Posters; Billboard posters; Billboards; Prints; Lithographs; Planographic prints; Advertisements; Advertising; Exhibition posters; Exhibitions; Art exhibitions; Motion pictures; Erotic films; Erotica; Sex; Relations between the sexes; Lust;...
Lithograph billboard poster. "Koons followed up this poster with a series of explicit, human-scale, photo-based 'paintings' of the couple having sex. Characteristically, Koons asserted that his concerns were far removed from pornography. He...
