Football--United States; College sports--United States; Sports spectators--United States--Attitudes; Sports spectators--United States--Psychology; Consumer behavior--United States
Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan,...
Sport organizations face tremendous pressure to secure sponsorship support (Copland et aI., 1996). Professional niche sports face even greater pressure as sponsorship support often determines whether an event can even take place (Sutton, 2009)....
Dentist and patient; Dentists--Training of; Dentistry--Practice; Orthodontics, Corrective
Competition for orthodontic patients is at an all time high. Ways to differentially market an orthodontic practice are essential in attracting patients. It is hypothesized that the patients don't understand the extra training that an orthodontist...
New products--Management; Consumer satisfaction; Marketing--Management
A constant flow of innovative products which meets the needs of customers and therefore is a monetary success for the inventing organization is important for the long term success of organizations, especially in modem dynamic markets. As resources...
Asian Americans--Cultural assimilation; Acculturation--United States; Sports spectators--United States; Consumer behavior--Social aspects--United States
According to the U.S. Census Bureau (2011), ethnic minority populations in the
U.S. constituted over one-third (approximately 126 million) of the total U.S. population
in 2010 (approximately 300.8 million) (U.S. Census Bureau, 2011). With such...
This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics,...
The purpose of this study was to investigate how various components of family literacy programs such as operational characteristics (enrollment procedure, hours of operation, time of class, curriculum selection, type of instruction, and age of...
The website has become a staple in the business environment, to provide information and services, and connect business-to-business and business-to-customers. Many of these sites require re-engineering in order to facilitate the needed complexities...
A decision support system (DSS) is a computer-based tool that extends an operator's cognitive abilities and makes him more effective in decision-making situations. This thesis discusses the characteristics and historical applications of decision...
Entrepreneurship; Success in business; Creative ability in business
The theory of effectuation is ascending in entrepreneurship education. Hundreds of articles have been written on the topic. Many textbooks mention the theory, and one college level textbook teaches entrepreneurship entirely from an effectual...
Marconi, Guglielmo, marchese, 1874-1937; Radio broadcasting--Social aspects
This dissertation is a rhetorical analysis of Guglielmo Marconi's wireless. Texts surrounding the invention reveal intersections between technology and society and communicate information about the wireless through tropes of progress. The wireless...
Ford Motor Company; Business logistics--Management; Production management; Manufacturing processes; Organizational change
For many years the concept of Lean Manufacturing has been applied in automotive development as a tool to refine the manufacturing practices to the greatest efficiency possible through waste reduction. Continuous Improvement is a quality innovation...
The Louisville Leader was an African-American newspaper published from 1917 to 1950 by I. Willis Cole in Louisville, Kentucky. This issue says Vol. 32. No. 20. but is actually Vol. 33. No. 25. There are tears down the center of each page and small...
Twitter; Museum visitors--Services for--Technological innovations; Museums--Technological innovations; Online social networks; Museums--Marketing
With the evolution of social networks and technological innovations, services such as Twitter provide a platform for increased dialogue and participation. Micro-blogging features enable individuals and organizations to communicate directly,...
At the University of Louisville, there is no continuous and dependable connection
between the needs of the community for expert help in solving practical problems and
the capabilities of the students enrolled in cumulating experience courses....
School yearbooks; Schools; Students; University of Louisville--Students; Alumni & alumnae; University of Louisville--Alumni and alumnae; Student organizations; Universities & colleges; Medical students; Law students; Dental students; Music...
Yearbook published by the University of Louisville, Louisville, Kentucky, 1950.
Electronic commerce--Corrupt practices--Prevention; Internet advertising--Corrupt practices; Internet fraud
Online search advertising is currently the greatest source of revenue for many Internet giants such as Google™, Yahoo!™, and Bing™. The increased number of specialized websites and modern profiling techniques have all contributed to an...
Women in literature--History--19th century; Consumption (Economics) in literature; Materialism in literature; American literature--19th century--Social aspects
This dissertation examines American consumer culture and its influences on images of women created in art and literature at the turn of the twentieth century. It is divided into four substantive parts and uses the methods and theoretical approaches...
The use of franchise advisory boards, typically composed of franchisees and
franchisor representatives, is common practice in domestic and international franchise
systems. Because effective board collaboration requires teamwork, understanding...
US consumers spend $87 million annually on sporting goods and services (National Sporting Goods Association, 2008). Each year sporting goods manufacturers also spend millions of dollars creating innovative products for consumers looking to improve...
