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What Big Muscles You Have!

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Larger Image	Larger image may be viewed by UofL faculty, staff, and students only (log-in required using ULink username/password) at: http://echo.louisville.edu/login?url=http://vrc-web.louisville.edu/Jpegs/890/898-01.jpg
Title	What Big Muscles You Have!
Creator	Kruger, Barbara (American conceptual artist, designer, and writer, born 1945)
Date	1985
Cultural Context	American North American
Style/Period	Contemporary Conceptual Postmodern
Theme	Conceptual art Aphorisms Words Text (layout feature) Texts (document genres) Language (verbal communication) Inscriptions Lettering (layout features) Letters (signs) Capital letters Lowercase letters Punctuation marks Graphic design Layout (composition) Advertisements Advertising Mass media Mass production Culture Popular culture Political art Feminism Women Gender issues Social issues Social structure Social stratification Social status Social groups Social classes Sex discrimination Sex role Discrimination Power
Subject	Language Slogans Inscriptions Lettering (Layout features) Punctuation Graphic design Advertisements Advertising Feminism Women Social aspects Social classes Social life Social justice Social values Political issues Discrimination Sexism Interpersonal relations Power (Social sciences)
Description	"Barbara Kruger, rather than making her own photographs, has combined found media imagery involving the male gaze and its various hidden projections of personal power with brief texts of her own devising. Sometimes by reinforcement of the thrust of the image, sometimes by controversion of it, and sometimes by oblique wry comment, these texts force on the viewer an awareness of the process whereby concepts such as womanness - and power-supporting concepts in general - are created and maintained." (Excerpt, p.195)
Material	Vinyl lettering on Plexiglas Plexiglas (TM) Vinyl Thermoplastic Plastic (organic material) Polyacrylate Acrylic (plastic) Acrylic resin
Measurements	60 x 80 in.
Inscription	The large vinyl lettering reads: What big muscles you have!; Portions of the "background" text read: My lordship My lancelot My crusader for peace with dignity […] My guardian of culture […] My Rambo My Popeye My pimp My doctor My banker My lawyer […] My better half My wunderkind My quarterback […] My great artist My baby mogul My sugar daddy My ticket to ride My jack of all trades My leader of the pack […] My chairman of the board My guardian of culture My professor of desire My host with the most My Dagwood My Rambo My Popeye My pimp My doctor My banker My lawyer My landlord My soldier of fortune My provider My better half My wunderkind My quarterback […] My great artist My baby mogul My sugar daddy My ticket to ride My jack of all trades My leader of the pack My capo My pope My stickman My ayatollah My daddy
Work Type	Conceptual art
Repository	Centre Georges Pompidou (Paris, France)
Source	Rosen, Randy, and Catherine C. Brawer. Making Their Mark: Women Artists Move into the Mainstream, 1970-85. New York: Abbeville Press, 1989. (p.192, pl.181)
Rights	Centre Georges Pompidou, Paris. Compilation [of Rosen] copyright © 1989 Maidenform, Inc.
Digital Publisher	University of Louisville Department of Fine Arts/Allen R. Hite Art Institute Visual Resources Center
Format	image/jpeg
Digital File Name	VRC 898-01.jpg
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